Mascara for kids?

I opened a site today, the first thing I saw was a big advertisement of a new L'Oréal mascara called: Miss manga. Advertised with a colorful, animated character that looks like a panda with giant lashes and dressed in pink clothes. Is it even right to target young girls as customers?

Sure it is nothing wrong with wearing mascara, when being young. I started wearing mascara when I was 13 years old.

Nowadays I see 8-9 year old girls wearing mascara, eyeliner and wedges (4-5 cm) during a walk in Stockholm. Sure, L'Oréal made such a campaign because their customers are being younger for every year that passes by. But should the younger group of customers be attracted to the new product by making the campaign childish? 

It is just inappropriate to see such young girls dress and act as adults. It is wrong, they should be innocent kids, playing around. Never even thinking if they look ''right'' or if they should improve on their look. Those girls should enjoy their childhood, as long as they have it. Because later in life they would need make up to cover something up, then, they will have reasons to wear make up. 

Right now they don't have any reasons to wear such things. They still have their perfect baby faces with perfect illuminating skin. 

I think they only use make up because their friends do, they simply don't want to be different. They have no interest in being outsiders, always watching from the sidelines. 

What do you think? What is the age limit when it comes to make up?

( if you want to see the campaign just google miss manga mascara)

Bye Marc

Dear Marc Jacobs,

I will truly miss you as the designer in chief of Louis Vuitton. But I'm also happy, now you will have more time to dedicate to your own brand.

You have performed spectacles, in the greatest meanings of this word. Carousels, escaletors and magic fairytales which made us feel like Alice in wonderland and as if You were our Madhatter.

Creative and cool, unique yet personal, a signature aesthetic that always included excitement and surprises.

No one will ever be able to replace you, because you are irreplacable. One of a kind.

Stockholm fashion night, update

Sadly, this year I will be missing Fashion Night in stockholm. Because I am going hiking in the middle of nowhere. Additionally  I will be sleeping in the forest, during the night, in a TENT!

Which I never had done before. I think it will be the first and last time I'm going camping.

My weekly playlist 3

The art of dressing

My philosophy is;

I dress, how I want to be seen that day.

Do I want to be sleek and cool in Acne? Or, do I rather wear colorful prints from Versace?

Sure, it ain't easy, to be yourself and express yourself through clothes. Because you will stand out. Sometimes even hear rude comments of people going by. Like: ''you are desperate for attention'' or ''she thinks she is cool''

It is hard to stand by your choices. But I rather be different and unique, than blend in with everyone without any personality.

Some people express themselves through music or poetry. Which is by my opinion much easier, because you can hide it. Or simply not share it. But with clothing, is the exact opposite. Your clothing is public, it is for everyone to see, comment and judge.

Beauty essentials; Skincare

As everyone, there are some things my skin can't live without. Previously i only used the three-step system from Clinique.

Of course I changed my routine to other products from different brands. But it always ended with coming back to Clinique. Obviously because I didn't find anything better.

But a few days ago, I bought some new products from Shiseido. From the pureness-line. They are so good, moisturizing without being oily. Clearing without drying out the skin. Simply perfect.

Wait, did I mention the smell? It smells like fresh laundry.

courtesy of Shiseido

Fashion Night Stockholm 2013

Every year, around fashionweek in August an event called ''Fashion Night'' is organized. During the event the stores participating have special offers and longer opening hours.

I have been at every ''fashion night'' since 2011. This year, it will be my third time being there.

This year the Fashion Night takes place 29th August from 5 pm to 10 pm .

Here comes a list of stores that participate this year:

courtesy of Fashion Night Stockholm-facebook page